Cacharel NN

branding, POP, photography

Cacharel wanted to diversify its fashion collection with the launch of "Nouveau Né", a new baby clothe brand. Introduced at the Pitti Bimbo Children Fashion Fair in Florence, Nouveau Né required a full set of brand and commercial assets to be displayed at this international trade show. A visual identity was created and rolled out on packaging, bags, labels and tags, and a range of promotional materials was produced. During the show, Junko d. also completed a photograph reportage for editorial and PR purposes in fashion magazines.


  • brand identity
  • POP materials and product labeling
  • promotional materials
  • photograph reportage
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