Cacharel wanted to diversify its fashion collection with the launch of "Nouveau Né", a new baby clothe brand. Introduced at the Pitti Bimbo Children Fashion Fair in Florence, Nouveau Né required a full set of brand and commercial assets to be displayed at this international trade show. A visual identity was created and rolled out on packaging, bags, labels and tags, and a range of promotional materials was produced. During the show, Junko d. also completed a photograph reportage for editorial and PR purposes in fashion magazines.